Moray 2003 survey
1.
This survey was conducted amongst all competitors attending the 2003
Scottish 6-Day Orienteering Event at Moray from 27 July - 2 August. The survey
questionnaire was sent with the event programme to the contact given with each
entry, approximately 1300 questionnaires in the total. Additional
questionnaires were available at the event. A total of 641 forms were
returned, representing approximately half of event participants. The response
covered 1578 orienteers (pre-entered, age class courses) plus 397
non-orienteers. (Colour-coded/wayfarer participants are included in the
non-orienteers total.) Given the total entry of 3023, this indicates a total
number of approximately 3630 people at Moray 2003.
2.
The breakdown of the total entry and the survey return by nationality
was as follows:
|
Nationality |
Total entry |
Survey return |
|
Scotland |
561 19% |
292 19% |
|
Rest of UK |
1917 63% |
1098 70% |
|
England Wales Northern Ireland |
1748 61 56 |
1058 29 11 |
|
Scandinavia |
202 7% |
77 5% |
|
Denmark Finland Norway Sweden |
37 12 75 78 |
22 11 37 7 |
|
Rest of Europe |
189 6% |
58 4% |
|
Austria Belgium Czech Republic France Germany Ireland Italy Latvia Lithuania Slovenia Switzerland Ukraine |
15 8 6 19 28 47 6 2 2 1 40 15 |
3 6 0 10 9 16 4 0 0 0 8 0 |
|
Rest of the world |
93 3% |
53 3% |
|
Australia Canada Japan New Zealand USA |
17 21 7 17 31 |
8 21 0 6 18 |
|
Unspecified |
61 2% |
0 0% |
|
TOTAL |
3023 100% |
1578 100% |
These figures indicate that the survey was under-representative of non-English-speaking participants. Allowance has been made for this in calculating the total economic impact of the event from the survey results.
3. Number of previous 6 day events attended:
|
Nationality |
Average number of events |
|
Scotland |
6 |
|
Rest of UK |
6 |
|
Scandinavia |
1 |
|
Rest of Europe |
2 |
|
Rest of world |
1 |
|
Total |
5 |
4. Customer satisfaction: How would you rate Moray03?
|
Nationality |
Excellent (%) |
Good (%) |
Satisfactory (%) |
Poor (%) |
|
Scotland |
80 |
20 |
0 |
0 |
|
Rest of UK |
88 |
12 |
0 |
0 |
|
Scandinavia |
56 |
44 |
0 |
0 |
|
Rest of Europe |
68 |
24 |
8 |
0 |
|
Rest of world |
88 |
12 |
0 |
0 |
|
TOTAL |
84 |
16 |
0 |
0 |
There were no specific comments or criticisms in the 8% 'satisfactory' returns.
5. Do you intend to come to Deeside05?
|
Nationality |
Yes (%) |
Maybe (%) |
No (%) |
|
Scotland |
99 |
1 |
0 |
|
Rest of UK |
91 |
7 |
2 |
|
Scandinavia |
46 |
33 |
21 |
|
Rest of Europe |
62 |
21 |
17 |
|
Rest of world |
38 |
33 |
29 |
|
TOTAL |
88 |
8 |
4 |
6. Total Spending
|
Nationality |
Average total spending per person (£) |
|
Scotland |
140 |
|
Rest of UK |
180 |
|
Scandinavia |
200 |
|
Rest of Europe |
150 |
|
Rest of world |
270 |
|
TOTAL |
180 |
Grossed up for the event as a whole, this gives a total spend of approximately £690,000, which breaks down as follows:
|
Expenditure category |
£ |
|
Accommodation |
300,000 |
|
Travel |
75,000 |
|
Meals |
190,000 |
|
Tourist activities |
50,000 |
|
Unspecified* |
75,000 |
|
TOTAL |
690,000 |
*In some survey returns the reported expenditure by category summed to less than the reported total expenditure.
7. Accommodation
|
Accommodation type |
Number of bookings |
Percentage |
|
Hotel |
23 |
4 |
|
B&B |
61 |
10 |
|
Self-catering |
318 |
50 |
|
Camping/caravan |
82 |
13 |
|
Own/friend's home |
46 |
7 |
|
Youth hostel |
5 |
1 |
|
Event campsite |
106 |
17 |
|
TOTAL |
641 |
100 |
Average spending on accommodation per person was £80 (this includes those staying at the event campsite and at their own or friends' homes). Grossed up this gives a total spend on accommodation for the event of approximately £300,000. Average stay in the accommodation was 7 days (this included some who stayed for less than the full week and some who spent more than one week in Moray).
8. Holidays elsewhere in Scotland
240 respondents holidayed elsewhere in Scotland before or after Moray. This represents 37% of the survey return. The average stay was 6 days. All parts of Scotland were covered, including a number who travelled on to Deeside after Moray (to look at the forests or for accommodation?)
9. Travel
|
|
Travel to Scotland (%) |
Travel during event (%) |
|
Air |
10 |
0 |
|
Sea |
3 |
0 |
|
Train |
2 |
0 |
|
Own car |
84 |
85 |
|
Hire car |
8 |
16 |
|
Friend's car |
0 |
3 |
|
Bike |
0 |
6 |
|
Unspecified |
3 |
1 |
Totals add to more than 100% as more than one form of transport may have been used.
Average spending per person on local travel was £19. This gives an estimated total spend for the week on travel of approx £75,000.
10. Meals
|
|
All meals (%) |
Some meals (%) |
|
Event centre |
5 |
13 |
|
Restaurants |
17 |
42 |
|
Self-cater |
35 |
44 |
|
Unspecified |
2 |
|
Average spending per person on meals was £50, giving an estimated total spend for the week of £190,000.
11. Non-orienteers
170 returns reported non-orienteers in their party (27% of the total return). These covered the full age range and we can assume these were young children, non-orienteering partners and grandparents. Of these 86% came to the orienteering events and 88% of these said they found enough to do. Those that did not fell in the age range 26 - 72, plus a few very young children. Suggestions made for extra activities included a 'coffee-shop' area with seating, a creche and play activities for children. I estimate that a total of around 600 non-orienteers came to the event. EOD statistics show that 255 people entered these courses and a large number of children ran the string courses.
12. Rest day activities
The following was reported:
Visit local attractions 58%
Touring 22%
Rest 11%
Walking 10%
Cycling 6%
Park Race 5%
Outdoor activities (incl swimming) 4%
Mountain Bike O 4%
Golf 4%
Beaches 3%
Training 3%
13. Tourist activities
Heritage (castles, historic sites etc) 55%
Tourist/family attractions (Landmark etc) 30%
Beaches 23%
Distilleries 19%
Wildlife (dolphins, ospreys etc) 16%
Outdoor activities (incl swimming, walking, cycling) 14%
Shopping 6%
Golf 6%
Gardens 3%
An average of £13 per person was spent on tourist activities. Total estimated spend for the week was £50,000.
14. Event format
96% of respondents stated that they were happy with the format of the event, although 15% said they would like the event to include one or two short races. This response covered the entire age range for both men and women. (However most survey returns covered several people and it is not known whether all of these would want a short race.)
15. Park O, Mountain Bike-O, Trail-O
Interest for these events was as follows:
Park O 22%
Mountain Bike O 24%
Trail O 9%
(130 people took part in the park race in Forres.) Some people said that having to enter in advance for the Park-O and MTB-O put them off and they might have taken part had it been EOD.
16. General comments
1. Punching starts for split start parents.
2. Quantity and cleanliness of toilets (at events and at campsite).
3. Short distances to events.
4. Car parking and assembly close together.
5. Variety of terrain.
6. Excellent string courses.
7. Prizes for children.
1. Showers - too hot/too cold, hours of availability too restricted, no showers at campsite.
2. Cost of EOD courses too high (especially for children). W/M novice courses too hard, should be EOD colour coded. Maps sometimes ran out. Registration closed too early.
3. Not possible for many to attend prize-giving and ceilidh because their accommodation booking ended on Saturday/they had to set off home.
4. Day 6 area poor; save the best area for the last day.
5.